Psychology of Online Shopping: How to Turn Browsers into Buyers.
The Key Principles of Consumer Behavior Applied to E-Commerce Throughout this book, we’ll explore several key psychological principles that influence online shopping, including:
1. Instant gratification: The desire for quick rewards and how e-commerce brands can leverage fast shipping and easy checkout.
2. Emotional triggers: How colors, storytelling, and branding influence perception.
3. Cognitive biases: Why scarcity, urgency, and social proof increase sales.
4. Trust and credibility: The role of security, transparency, and customer service in overcoming skepticism.
5. Personalization and habit formation: How tailored experiences and loyalty programs create repeat buyers.
Pages
Size
296 KB
Length
10 pages
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